The Primus Effect:
a New Generation

Cultivating
of Changemakers

The core

In a world where the transfer of immense wealth across generations has become a defining challenge, the question of how to prepare the next generation for the responsibilities that come with it has never been more critical. With a staggering 70% of wealth lost by the second generation and 90% by the third, it’s clear that the old approaches are no longer sufficient. A new paradigm is needed – one that recognizes the complexity of this moment and meets it with a bold, transformative response.

A Transformational Journey

Project Primus is a space where a remarkable collective of individuals come together, united by a shared mindset of growth, leadership, and the desire to create a lasting impact. It’s a community where the boundaries of what’s possible are constantly being pushed, where ideas are challenged and refined.

Through our thoughtfully designed programs, experiences and learning studios, we provide the tools, the knowledge, and the environment for our members to access their full potential. We activate leaders. We believe that growth happens when we’re willing to step outside our comfort zones, to grapple with complex challenges, and to embrace the discomfort that often comes with genuine transformation.

CHAPTER 1

Awakening

This chapter is about understanding yourself on a deeper level, recognizing your unique strengths and areas for growth, and setting the stage for your transformative journey ahead. Identify your purpose, explore your potential, and lay the foundation for your Primus experience. Consider this a 3-month journey of self-discovery and entrepreneurial awakening. 

CHAPTER 2

Learn

This phase will challenge you to expand your knowledge, think critically about complex business scenarios, and develop the acumen needed to make sound investment decisions. Acquire the ability to think like a board member, embrace an entrepreneurial spirit, and navigate the intricacies of deal flow. Over 6 months, engage in a rigorous curriculum designed to nurture essential skills and cultivate the investor mindset.

CHAPTER 3

Practice

Here’s where you’ll put your learning into action, working on real projects and case studies that simulate the challenges and opportunities of the investment world. You’ll learn to think on your feet, make decisions under pressure, and communicate your ideas effectively. During this 3-month Capstone Project, apply your newly acquired knowledge to real-world investment decisions, refining your skills and emerging as a knowledgeable investor. 

CHAPTER 4

Legacy Studio

This chapter is the culmination of your Primus journey, where you’ll have the opportunity to apply all that you’ve learned in a real-world setting. Observe pitches from real startups, participate in supervised deal-making, and make informed investment decisions that will shape your legacy. Engage in a 12-month immersive experience where you’ll practice deal-making in a studio-level setting. You’ll work alongside experienced investors and entrepreneurs, gaining hands-on experience in sourcing, evaluating, and executing deals that align with your values and goals.

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CHAPTER 1

Awakening

This chapter is about understanding yourself on a deeper level, recognizing your unique strengths and areas for growth, and setting the stage for your transformative journey ahead. Identify your purpose, explore your potential, and lay the foundation for your Primus experience. Consider this a 3-month journey of self-discovery and entrepreneurial awakening. 

CHAPTER 2

Learn

This phase will challenge you to expand your knowledge, think critically about complex business scenarios, and develop the acumen needed to make sound investment decisions. Acquire the ability to think like a board member, embrace an entrepreneurial spirit, and navigate the intricacies of deal flow. Over 6 months, engage in a rigorous curriculum designed to nurture essential skills and cultivate the investor mindset.

CHAPTER 3

Practice

Here’s where you’ll put your learning into action, working on real projects and case studies that simulate the challenges and opportunities of the investment world. You’ll learn to think on your feet, make decisions under pressure, and communicate your ideas effectively. During this 3-month Capstone Project, apply your newly acquired knowledge to real-world investment decisions, refining your skills and emerging as a knowledgeable investor. 

CHAPTER 4

Legacy Studio

This chapter is the culmination of your Primus journey, where you’ll have the opportunity to apply all that you’ve learned in a real-world setting. Observe pitches from real startups, participate in supervised deal-making, and make informed investment decisions that will shape your legacy. Engage in a 12-month immersive experience where you’ll practice deal-making in a studio-level setting. You’ll work alongside experienced investors and entrepreneurs, gaining hands-on experience in sourcing, evaluating, and executing deals that align with your values and goals.

Empowering Future Stewards Through our Legacy Studio

Activate Your Potential

We recognize that becoming a true leader and steward of wealth requires more than just traditional education. Our Legacy Studio is designed to nurture the qualities and skills you need to not just survive, but thrive in your role as a successor. It’s a journey of self-discovery, of pushing boundaries, and of unlocking your full potential.

 

A Philosophy of Active Learning

In the Primus Legacy Studio, learning is not a passive process. We believe that true growth comes from active engagement, from getting your hands dirty and grappling with real-world challenges. Our curriculum is designed to throw you into the thick of it, exposing you to the intricacies of startup investments, deal flows, and the realities of the boardroom. It’s not about sitting back and absorbing information; it’s about diving in, taking risks, and learning by doing. Immerse yourself in a curriculum that prioritizes active learning, exposing you to real-world scenarios, deal flows, and the intricacies of startup investments.

Your Cohort; Your Support System

We understand that growth doesn’t happen in isolation. That’s why we’ve created a cohort experience that brings together like-minded individuals who are on the same journey as you. Through weekly virtual workshops, masterclasses, and personalized one-on-one coaching, you’ll have the opportunity to learn from and with your peers, to share your challenges and triumphs, and to build a network of support that will last a lifetime.

Where Vision Meets Reality

In our innovative lab sessions, you’ll have the chance to step into the shoes of an entrepreneur, an investor, a board member. You’ll be faced with real-world scenarios, tasked with making the tough decisions and navigating the complex dynamics that come with the territory. It’s not a simulation; it’s a glimpse into the reality of what it takes to lead and succeed in the world of wealth and business.

From Theory to Practice

The Legacy Studio doesn’t stop at theory. When you’re ready, you’ll move into the studio phase, where you’ll have the opportunity to put your learning into practice. Using an initial investment, you’ll evaluate real investment opportunities, participate in supervised deal-making, and get a taste of what it means to be a true investor and leader. It’s a chance to apply your skills, to learn from your successes and failures, and to build the confidence you need to take the reins of your family’s legacy.

Cultivating the Leaders of Tomorrow

The Legacy Studio is an empowering journey that goes beyond imparting technical skills. We believe that leading with purpose comes from understanding yourself and the interpersonal dynamics at play. It’s about aligning your values, passions, and strengths to inspire others. Through the Legacy Studio, you’ll learn to lead from a place of authenticity and self-assurance. You’ll discover how to cultivate a mindset of growth and innovation, embracing challenges as opportunities for learning and development.

Project Primus, a Unique & Impactful Path

It is through the power of the collective – the sharing of ideas, the offering of support, the challenging of assumptions – that we’re able to reach new heights. 

 

In a landscape of MBA programs, academic courses, and retreats, Project Primus emerges as a unique and impactful choice. Our comprehensive five-year program offers board member readiness, practical deal flow experience, and fosters an investor mindset, setting us apart in effectiveness and cost-efficiency. 

 

Beyond the program, it is the understanding that this growth doesn’t happen in isolation. It requires resilience, self-awareness, and the courage to confront the parts of ourselves that may be holding us back.

Guiding Your Legacy with Expertise and Vision

Meet the exceptional minds behind Project Primus, a team united by decades of collective experience in venture capital, executive coaching, entrepreneurship, and wealth management. Our diverse expertise converges to shape a unique learning experience tailored for the next generation of leaders. We are dedicated to igniting transformative journeys and ensuring your legacy stands the test of time.

Alec Milne
Co-founder

Capio Imperium

We’re Curating a Community

We’re curating a community of ambitious young minds ready to embrace the challenge of redefining their legacy. Through interviews and questionnaires, we ensure that our community is composed of individuals who are not only talented but also well-supported by their families, guaranteeing a cohesive and impactful experience at Primus. Our goal is to foster an environment of hands-on learning, investing and creating opportunities for exponential growth in business and relationships.