The Primus Effect:
a New Generation

Cultivating
of Changemakers

The challenge

How to prepare the next generation for the responsibilities of immense wealth. With 70% of wealth lost by the second generation, and 90% by the third, a new approach is imperative. Project Primus addresses this pivotal moment, offering a transformative learning program to equip heirs with the skills, mindset, and vision needed to safeguard legacies and navigate the complexities of wealth transition.

Embark on a Transformational Journey

Our unique process is designed to reshape mindsets, cultivate essential skills, and ignite the spirit of entrepreneurship in the next generation of leaders.

CHAPTER 1

Awakening

Embark on a journey of self-discovery and entrepreneurial awakening, identifying your purpose in carrying on a legacy. This 3-month phase marks the beginning of your transformational experience.

CHAPTER 2

Learn

Nurture essential skills over 6 months, cultivating the investor mindset needed for your succession. Acquire the skills to think and act on a board, think entrepreneurially, and observe deal flow.

CHAPTER 3

Practice

Enter the 3-month Capstone Project, becoming an advisor to the board on investment decisions. Apply the knowledge gained in real-world scenarios, shaping you into a seasoned investor.

CHAPTER 4

Legacy Studio

Practice deal-making in a studio-level setting over 12 months. Observe pitches from real startups and engage in supervised deal-making. Hone your skills and make informed investment decisions.

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CHAPTER 1

Awakening

Embark on a journey of self-discovery and entrepreneurial awakening, identifying your purpose in carrying on a legacy. This 3-month phase marks the beginning of your transformational experience.

CHAPTER 2

Learn

Nurture essential skills over 6 months, cultivating the investor mindset needed for your succession. Acquire the skills to think and act on a board, think entrepreneurially, and observe deal flow.

CHAPTER 3

Practice

Enter the 3-month Capstone Project, becoming an advisor to the board on investment decisions. Apply the knowledge gained in real-world scenarios, shaping you into a seasoned investor.

CHAPTER 4

Legacy Studio

Practice deal-making in a studio-level setting over 12 months. Observe pitches from real startups and engage in supervised deal-making. Hone your skills and make informed investment decisions.

Empowering Future Stewards Through our Legacy Studio

Unlock Your Legacy

Project Primus goes beyond traditional approaches, offering a unique learning program designed to nurture the leadership qualities and business acumen needed for successors to thrive.

 

Learning-First Philosophy

Immerse yourself in a curriculum that prioritizes active learning, exposing you to real-world scenarios, deal flows, and the intricacies of startup investments.

Cohort Experience

Join a cohort of like-minded individuals, creating a supportive community of learners. Engage in weekly virtual workshops, masterclasses, and personalized one-on-one coaching.

Innovative Lab Sessions

Experience a virtual lab where you simulate real-world scenarios, think entrepreneurially, and observe deal flows. Gain a deep understanding of board dynamics and investor mindsets.

Studio-Level Practice

Advance to the studio phase, where you put your learning into action. Evaluate new investments using a gift from your family, actively participating in supervised deal-making.

Building Leaders

The Legacy Studio is more than a learning program; it’s a transformative process that turns successors into leaders, ensuring the preservation and growth of family legacies.

Project Primus, a unique & impactful alternative

In comparison to major alternatives such as MBA programs, academia, and retreats, Project Primus emerges as a distinctive choice. Offering a comprehensive two-year commitment, board member readiness, practical deal flow experience, and fostering an investor mindset, our program stands alone in its effectiveness and cost-efficiency.

Guiding Your Legacy with Expertise and Vision

Meet the exceptional minds behind Project Primus, a team united by decades of collective experience in venture capital, executive coaching, entrepreneurship, and wealth management. Our diverse expertise converges to shape a unique learning experience tailored for the next generation of leaders. We are dedicated to igniting transformative journeys and ensuring your legacy stands the test of time.

Alec Milne
Co-founder

Seizing the Moment

We’re Creating a Community

Our selection process is rigorous, aimed at identifying ambitious young minds ready for this challenge. Through interviews and questionnaires, we ensure that our community is composed of individuals who are not only talented but also well-supported by their families, guaranteeing a cohesive and impactful experience at Primus. Our goal is to foster an environment of hands on learning, investing and creating opportunities for exponential growth in business and relationships.