The Primus Effect:
a New Generation

Cultivating
of Changemakers

United by a shared mindset of growth, leadership, and the desire to create a lasting impact

The core

In a world where the transfer of wealth across generations has become a defining challenge, the question of how to prepare the next generation for the responsibilities that come with it has never been more critical. With a staggering 70% of wealth lost by the second generation and 90% by the third, it’s clear that the old approaches are no longer sufficient. A new paradigm is needed – one that recognizes the complexity of this moment and meets it with a bold, transformative response.

 

A Transformational Journey

Project Primus is a space where a remarkable collective of individuals come together, united by a shared mindset of growth, leadership, and the desire to create a lasting impact. It’s a community where the boundaries of what’s possible are constantly being pushed, where ideas are challenged and refined, and where the spark of potential is nurtured into a flame of purposeful action. 

Through our thoughtfully designed programs, experiences and learning studios, we provide the tools, the knowledge, and the environment for our members to access their full potential as leaders. We activate leaders. We believe that growth happens when we’re willing to step outside our comfort zones, to grapple with complex challenges, and to embrace the discomfort that often comes with genuine transformation.

The core

In a world where the transfer of wealth across generations has become a defining challenge, the question of how to prepare the next generation for the responsibilities that come with it has never been more critical. With a staggering 70% of wealth lost by the second generation and 90% by the third, it’s clear that the old approaches are no longer sufficient. A new paradigm is needed – one that recognizes the complexity of this moment and meets it with a bold, transformative response.

A Transformational Journey

Project Primus is a space where a remarkable collective of individuals come together, united by a shared mindset of growth, leadership, and the desire to create a lasting impact. It’s a community where the boundaries of what’s possible are constantly being pushed, where ideas are challenged and refined, and where the spark of potential is nurtured into a flame of purposeful action. 

Through our thoughtfully designed programs, experiences and learning studios, we provide the tools, the knowledge, and the environment for our members to access their full potential as leaders. We activate leaders. We believe that growth happens when we’re willing to step outside our comfort zones, to grapple with complex challenges, and to embrace the discomfort that often comes with genuine transformation.

CHAPTER 1

Awaken

Through a carefully designed framework, learners embark on a process of self-discovery, unearthing their unique strengths, challenges, and learning styles. This 3 month introspective phase is crucial in developing a clear vision of their ideal self – a guiding strength that powers the path ahead. 

CHAPTER 2

Learn

As learners gain clarity on their future self, the Primus Curriculum introduces them to a toolbox of resources and strategies tailored to their individual needs.  Over the course of 6 months, we ensure that each learner has the support and guidance needed to nurture their own evolution into the world of entrepreneurship and business with insight, confidence, and purpose.

CHAPTER 3

Connect

Learning and investing together. We’re nurturing a mindset within our community, united by a shared commitment to growth and leadership, and driven by the desire to create a lasting impact. True growth doesn’t occur in isolation; it thrives through the power of collaboration. Within this community, you’ll discover a network of individuals dedicated not only to their personal growth but also to the well-being of others.

CHAPTER 4

Create

The Legacy Studio at Project Primus is more than just a means to generate financial returns; it is a dynamic arena where ideas, stories, and experiences converge to create lasting impact. 

During a 12 month immersive experience, learners engage in real-world settings observing pitches from startups, participating in supervised deal-making, and making informed investment decisions that will shape their legacy.

By focusing on companies and ventures that promote sustainability, women’s empowerment, and other critical issues, 

Project Primus ensures that its investments are not only financially sound but also socially responsible. 

Let us create a future where wealth is not just a burden to be managed, but a tool for positive change and a life well-lived.

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CHAPTER 1

Awaken

Through a carefully designed framework, learners embark on a process of self-discovery, unearthing their unique strengths, challenges, and learning styles. This 3 month introspective phase is crucial in developing a clear vision of their ideal self – a guiding strength that powers the path ahead. 

CHAPTER 2

Learn

As learners gain clarity on their future self, the Primus Curriculum introduces them to a toolbox of resources and strategies tailored to their individual needs.  Over the course of 6 months, we ensure that each learner has the support and guidance needed to nurture their own evolution into the world of entrepreneurship and business with insight, confidence, and purpose.

CHAPTER 3

Connect

Learning and investing together. We’re nurturing a mindset within our community, united by a shared commitment to growth and leadership, and driven by the desire to create a lasting impact. True growth doesn’t occur in isolation; it thrives through the power of collaboration. Within this community, you’ll discover a network of individuals dedicated not only to their personal growth but also to the well-being of others.

CHAPTER 4

Create

The Legacy Studio at Project Primus is more than just a means to generate financial returns; it is a dynamic arena where ideas, stories, and experiences converge to create lasting impact. 

During a 12 month immersive experience, learners engage in real-world settings observing pitches from startups, participating in supervised deal-making, and making informed investment decisions that will shape their legacy.

By focusing on companies and ventures that promote sustainability, women’s empowerment, and other critical issues, 

Project Primus ensures that its investments are not only financially sound but also socially responsible. 

Let us create a future where wealth is not just a burden to be managed, but a tool for positive change and a life well-lived.

Empowering Future Stewards Through our Legacy Studio

Activate Your Potential

We recognize that becoming a true leader and steward of wealth requires more than just traditional education. Our Legacy Studio is designed to nurture the qualities and skills you need to not just survive, but thrive in your role as a successor. It’s a journey of self-discovery, of pushing boundaries, and of unlocking your full potential.

 

A Philosophy of Active Learning

In the Primus Legacy Studio, learning is not a passive process. We believe that true growth comes from active engagement, from getting your hands dirty and grappling with real-world challenges. Our curriculum is designed to throw you into the thick of it, exposing you to the intricacies of startup investments, deal flows, and the realities of the boardroom. It’s not about sitting back and absorbing information; it’s about diving in, taking risks, and learning by doing.

Immerse yourself in a curriculum that prioritizes active learning, exposing you to real-world scenarios, deal flows, and the intricacies of startup investments.

Your Cohort; Your Support System

We understand that growth doesn’t happen in isolation. That’s why we’ve created a cohort experience that brings together like-minded individuals who are on the same journey as you. Through weekly virtual workshops, masterclasses, and personalized one-on-one coaching, you’ll have the opportunity to learn from and with your peers, to share your challenges and triumphs, and to build a network of support that will last a lifetime.

Where Vision Meets Reality

In our innovative lab sessions, you’ll have the chance to step into the shoes of an entrepreneur, an investor, a board member. You’ll be faced with real-world scenarios, tasked with making the tough decisions and navigating the complex dynamics that come with the territory. It’s not a simulation; it’s a glimpse into the reality of what it takes to lead and succeed in the world of wealth and business.

From Theory to Practice

The Legacy Studio doesn’t stop at theory. When you’re ready, you’ll move into the studio phase, where you’ll have the opportunity to put your learning into practice. Using an initial investment, you’ll evaluate real investment opportunities, participate in supervised deal-making, and get a taste of what it means to be a true investor and leader. It’s a chance to apply your skills, to learn from your successes and failures, and to build the confidence you need to take the reins of your family’s legacy.

Cultivating the Leaders of Tomorrow

The Legacy Studio is an empowering journey that goes beyond imparting technical skills. We believe that leading with purpose comes from understanding yourself and the interpersonal dynamics at play. It’s about aligning your values, passions, and strengths to inspire others. Through the Legacy Studio, you’ll learn to lead from a place of authenticity and self-assurance. You’ll discover how to cultivate a mindset of growth and innovation, embracing challenges as opportunities for learning and development.

Project Primus, a Unique & Impactful Path

It is through the power of the collective – the sharing of ideas, the offering of support, the challenging of assumptions – that we’re able to reach new heights. 

 

In a landscape of MBA programs, academic courses, and retreats, Project Primus emerges as a unique and impactful choice. Our comprehensive five-year program offers board member readiness, practical deal flow experience, and fosters an investor mindset, setting us apart in effectiveness and cost-efficiency. 

 

Beyond the program, it is the understanding that this growth doesn’t happen in isolation. It requires resilience, self-awareness, and the courage to confront the parts of ourselves that may be holding us back.

Project Primus, a Unique & Impactful Path

It is through the power of the collective – the sharing of ideas, the offering of support, the challenging of assumptions – that we’re able to reach new heights. 

 

In a landscape of MBA programs, academic courses, and retreats, Project Primus emerges as a unique and impactful choice. Our comprehensive five-year program offers board member readiness, practical deal flow experience, and fosters an investor mindset, setting us apart in effectiveness and cost-efficiency. 

 

Beyond the program, it is the understanding that this growth doesn’t happen in isolation. It requires resilience, self-awareness, and the courage to confront the parts of ourselves that may be holding us back.

Guiding Your Legacy with Expertise and Vision

Meet the exceptional minds behind Project Primus, a team united by decades of collective experience in venture capital, executive coaching, entrepreneurship, and wealth management. Our diverse expertise converges to shape a unique learning experience tailored for the next generation of leaders. We are dedicated to igniting transformative journeys and ensuring your legacy stands the test of time.

Rami Shubbak​
Co-founder
 
 

Rami Shubbak​

Co-founder

Rami is a seasoned strategist, change agent, and entrepreneurship specialist with a fervor for structuring innovative businesses and challenging the status quo. With a track record spanning over 15 years, he has consistently delivered successful growth strategies and operational impact, wearing various hats as a co-founder, investor, board member, and management consultant. His leadership style is truly hands-on, starting from the ground up.

Rami embarked on his career in the healthcare sector, collaborating with international blue-chip companies to transform clinical innovation into reality. Subsequently, he assumed the role of program manager, overseeing initiatives across multiple countries and achieving substantial, nationwide impacts. His journey led him to become a key strategist at Gulfstrategic, where he provided advisory services to member investors in diverse sectors, including healthcare, telecom, technology, infrastructure, and government programs. Rami’s expertise extends to strategy, private equity, and change management advisory.

Rami’s educational background is equally impressive, with an M.Sc. from Columbia University, a bachelor’s degree in medical sciences from McGill University, and post-graduate studies at esteemed institutions such as Cornell University, Indiana University, and the Wharton School of Business.

Alec Milne
Co-founder
 
 

Alec Milne

Co-founder

Alec graduated from Carleton University with a Commerce degree, expecting it to pave the way for numerous opportunities. However, after five years of exploring various paths in search of a career, he concluded that entrepreneurship might be his true calling. In 1995, with no savings and bleak prospects, he and a close friend pooled together $10,000 to launch their maiden business venture. Fast forward over two decades, Alec boasts over a dozen successful startups spanning diverse industries, amassing a combined revenue surpassing a billion dollars.

His driving force remains his passion for decision-making. While his aversion to the phrase “I don’t know” led to some daring yet occasionally misguided professional moves, his overall fearlessness has been a cornerstone of his success. Alec fervently champions the protection of small businesses against the relentless assaults from corporate giants worldwide, advocating tirelessly on their behalf. He and his family revel in outdoor activities and shares his life between Ottawa, Canada, and Tivat, Montenegro, with his wife, Anne.

Ezzedeen Soleiman
Co-founder
 
 

Ezzedeen Soleiman

Co-founder

Ezzedeen’s journey has been shaped by Montreal’s diverse cultural landscape. He holds a bachelor’s degree from the John Molson School of Business and spent several years in corporate investment banking at a multinational firm, as well as working with pension funds in Canada. Seeking a more personal path, Ezzedeen transitioned to a firm specializing in private family services in the United States.

After several years of collaborating with family offices across the United States, Ezzedeen developed a deeper understanding of the unique needs of private families. This experience allowed him to become a trusted advisor in areas such as legacy planning and family services. Fast forward six years, and Ezzedeen’s vision has crystallized into Primus—a pioneering venture in legacy planning, dedicated to nurturing the family stewards of tomorrow through an innovative Legacy Studio.

Ezzedeen splits his time between California and Montreal, where he enjoys family moments, exploring different culinary experiences, and winter sports.

Capio Imperium

We’re Curating a Community

We’re curating a community of ambitious young minds ready to embrace the challenge of redefining their legacy. Through interviews and questionnaires, we ensure that our community is composed of individuals who are not only talented but also well-supported by their families, guaranteeing a cohesive and impactful experience at Primus. Our goal is to foster an environment of hands-on learning, investing and creating opportunities for exponential growth in business and relationships.

Capio Imperium

We’re Curating a Community

We’re curating a community of ambitious young minds ready to embrace the challenge of redefining their legacy. Through interviews and questionnaires, we ensure that our community is composed of individuals who are not only talented but also well-supported by their families, guaranteeing a cohesive and impactful experience at Primus. Our goal is to foster an environment of hands-on learning, investing and creating opportunities for exponential growth in business and relationships.